ABOUT US

WHY MAXIMICE?

Brands are strongest when they move people and awaken feelings. Therefore, brands must live and, above all, must convey experiences. And precisely for that reason we support you on site in the Balearic and Canary Islands as well as on the Spanish mainland.

The maximice brand is led by our two Managing Partners, the Mallorcan Juan Miguel Caldentey and the German Markus Müller. And with great success, as the current roster of 30 international event professionals shows. Together we organise meetings, incentives, congresses and events for renowned agencies and companies from around the world. Our 360° Service – always on-brief, on-time and on-budget – is what convinces our clients.

From our head office in Palma de Mallorca we coordinate our units maximice events #corporate, maximice events #automotive , and maximice events #congress. To professionally carry out your events in Spain, we have independent offices with experienced teams in Ibiza, Valencia-Alicante, Malaga-Marbella, Madrid as well as together with a long-time cooperation partner in Barcelona and the Canary Islands. That multitude of offices and our on-the-spot insider knowledge enable us to stage extraordinary events on the Spanish mainland and all its islands. Always staying true to our slogan and philosophy: AIM HIGHER. So just let us know and we can aim higher together.

maximice events CORPORATE is our unit for incentives, meetings, team building, product presentations and more... For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

maximice events AUTOMOTIVE is our unit that understands the specific needs of car launches, driving experiences, press and training events. In our 15 years of organising these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini and Ford we have grown good long standing relationships with the authorities, government and police - in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.

maximice events AUTOMOTIVE is our unit that understands the specific needs of car launches, driving experiences, press and training events. In our 15 years of organising these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini and Ford we have grown good long standing relationships with the authorities, government and police - in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

maximice events CORPORATE is our unit for incentives, meetings, team building, product presentations and more... For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.

THE

TEAM

Antonia Riera
Senior Project Manager MICE
Area Manager Islands

Liliam Vich
Senior Project Manager MICE
Area Manager Mainland

Catrin Gloe
Senior Project Manager MICE

Celia Jiménez
Senior Project Manager MICE
Branch Manager Madrid

Kathi Allmendinger
Project Manager MICE

Salomé Ayuso
Senior Project Manager MICE
Branch Manager Marbella

Lena Schwartz
Project Manager MICE

Pam Op den Brouw
Senior Project Manager MICE
Contracting Mainland

Stefanie Schardt
Project Manager MICE

Burke Herfort
Project Manager MICE
Branch Manager Ibiza

José Manuel Sanchez
ICT Manager

Sonja Gassmann
Marketing & Sales

Alicia Zubko
Project Manager MICE

Stefanie Müller
Project Assistance

Susann Wasike
Project Assistance

Julien Harksen
Graphics & Web Design

Saskia de Vries
Consulting Partner

Toby Kenyon
Factor 3 Partner
Creative Director

Melanie Grbac
Project Manager Automotive

Barbara Plomer
Factor 3 Partner
Director MICE

Claudia Hundius
Project Manager Automotive

Mauricio Alemán
inSuite Partner
Branch Manager Gran Canaria

Kerstin Paletar
Project Manager Automotive

Haridian González
inSuite Partner
Branch Manager Tenerife

Paloma López
Project Manager Automotive

Albert Julve Brañas
Head of Controlling
Finance

Virginia Dols
HR Manager
Administration

Monica Martí
Factor 3 Partner
Director Automotive

James Dowson
Representative
UK Market

Simon Burleigh
Representative
UK Market

Iris Mertens
Representative
Benelux Market

René van der Veen
Representative
German Market

THE

MANAGEMENT

MARKUS MÜLLER
Managing Partner

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 - since then he calls the island his home. Markus is the thinker and driving force behind Maximice.
With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.

Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.


Juan Miguel Caldentey
Managing Partner

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.
Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.

In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.


CHECK OUT OUR

LOCAL OFFICES

MAXIMICE OFFICE

MALLORCA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Mariano Villangómez 8
07015 Palma de Mallorca

CONTACT US
+34 971 40 51 68
hola@maximice-events-group.com

MAXIMICE OFFICE

IBIZA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Sta. Eulalia 17, D - Ofi. 13
07800 Ibiza

CONTACT US
+34 971 07 26 54
hola@maximice-events-group.com

PARTNER OFFICE

BARCELONA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Gran Via Corts Catalanes 669
4º - 1ª 08013 Barcelona

CONTACT US
+34 963 92 60 88
hola@maximice-events-group.com

MAXIMICE OFFICE

VALENCIA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Profesor Beltrán Báguena 4
46009 Valencia

CONTACT US
+34 963 92 60 88
hola@maximice-events-group.com

MAXIMICE OFFICE

MALAGA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Ricardo Soriano 72, B - 1º
29601 Marbella

CONTACT US
+34 952 00 80 28
hola@maximice-events-group.com

MAXIMICE OFFICE

MADRID


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Velázquez 157, 1º - Ofi. C5
28002 Madrid

CONTACT US
+34 910 10 12 68
hola@maximice-events-group.com

PARTNER OFFICE

GRAN CANARIA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Luis Doreste Silva 20 bajo
35004 Las Palmas de Gran Canaria

CONTACT US
+34 928 58 38 90
hola@maximice-events-group.com

PARTNER OFFICE

TENERIFE


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Velázquez 157, 1º - Ofi. C5
28002 Madrid

CONTACT US
+34 910 10 12 68
hola@maximice-events-group.com

Click to visit our local office

MAXIMICE OFFICES

PARTNER OFFICES

DMC MALLORCA

DMC VALENCIA

DMC ALICANTE

DMC IBIZA

DMC MADRID

DMC MARBELLA

DMC MALAGA

DMC SEVILLA

DMC GRANADA

DMC BARCELONA

DMC BILBAO

DMC CANARY ISLANDS

WE ARE LOCAL.

DMC TENERIFE

DMC GRAN CANARIA

LATEST

NEWS

100% accepted. We're in!
Maximice events group has recently become a new member of the “Costa del Sol Convention Bureau” thanks to the full support of the managing members of this historical association. We respect the professionality of this Convention…
It was an honour being 1st
Maximice inaugurates the PdC Palma. Twelve years after the first announcement in 2004 - nearly ten years of interrupted construction and the Palma congress palace has finally been finished and handed over at the end of…
Welcome to our Team, Paloma!
Paloma Lopez has recently joined us and strengthened our automotive team. As a titled engineer for industrial design and with "space concept designer" in her blood along with her fable for cars and racetracks, she could…
VIEW SOME OF OUR

WORK CASES

a small selection of our clients

WE APPRECIATE YOUR TRUST

42 Incentive
Absolut Corporate Events
Abbott Medical Optics
Actelion
Adidas
Add On Communication
AIE of Sweden
American Express
AIDA Cruises
Allianz
AMAG
Apetito
Aston Martin
Audi
AOM Gmbh
Art Of Travel
Avantgarde
AXA
BCD meetings & events
Becker & Edberg
Bentley
Black Tomatoe
Blackbridge
Blond Eventmarketing
Business Service Club
Brand.Live
Umweltbundesamt.at
BMW
Böhringer Ingelheim
Bosch
C3 Marketing
Canon
Carlson Wagonlit
CEO werkzeugkongress
Celgene
Cisco Systems
Commerzbank
Continental
Converse
Cuecom Gmbh
Cum Laude Events
Dapp Ag
Das Schwarze Schaf
De Buck Agency
Die Favoriten
DO IT! Gmbh
Danone
Deloitte
Deutsche Bank
Docuworld
Dupont
Ekso Bionics
ERGO Versicherung
Ernst & Young
Euler Hermes
Exxon Mobil
Estravel
Fame Travel
Ferrari
Fiat
Fidelis Care
Ford
Fundacion Amigo
GPM Live Marketing
GRASS ROOTS
Grand Travel Group
Generali
GLS Logistics
Google Inc.
Hagebau
Hapag Lloyd
Henkel
Horvart & Partner
Hirschfeld Touristik
HRG Worldwide
Image Events
IMAGINATION
insglück
Isotec
jaeger + haeckerhase
Jochen Schweizer
Jeep
Junkers
Kimberly Clark
Konica Minolta
KPP Event
KTS Events
Lieblingsagentur
Lime Blue Events
Lufthansa City Center
L´Oréal
LG Electronics
Lipton Ice Tea
Lotto Soudal
LVM Versicherung
Mazda
McDonald´s
McLaren
Media Markt
Mercedes Benz
Marbet
Midnight Coffee
Mindact Event
Mondial
Movendi
Michelin
MINI
Nextevolution
Noble Events
Norsktur
Napp Pharma
Neo Ogilvy
Nestle
Novartis
Occasion
Opel
Opelbank
Peugot
Pfizer
Porsche
Postbank
Pin Point Events
Pure Perfection
quick-mix
Rese Experten
Resevaruhuset Ab
Roth & Lorenz
Realize
Radio Italia
Renault
Rossmann
RTL
Service Factory
Saturn
Schweppes
Sennheiser
Sharp
Siemens
Skoda
Smart
Spardabank
Sparkasse
Stihl
S.Fastighetsförmedling
S-Squared
Targobank
Tchibo
Team Katusha Alpecin
Telekom
Tom Tom
Toshiba
Tripadvisor
Trust International
Team Nice
Team Seefried
ten & one
The Key Agency
Tonic
Top Banana Venues
Travel Options
Unilever
UPS
Uniglobe Robins Travel
Upstairs
Vaillant
Vodafone
Volkswagen
Volvo
Verschoor Reizen
VOK DAMS
Vorwerk
Vredestein
Weco Travel
White Label Events
XING
Zürich
Zibrant Live
GET IN TOUCH

CONTACT US

HEAD OFFICE

MALLORCA

  • hola@maximice-events-group.com
  • +34 971 40 51 68
  • Calle Mariano Villangómez 8
    07015 Palma de Mallorca
OFFICE

IBIZA

  • hola@maximice-events-group.com
  • +34 971 07 26 54
  • Avda. Sta. Eulalia 17, D - Ofi. 13
    07800 Ibiza
OFFICE

VALENCIA

  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Calle Profesor Beltrán Báguena 4
    46009 Valencia
OFFICE

MADRID

  • hola@maximice-events-group.com
  • +34 910 10 12 68
  • Calle Velázquez 157, 1º - Ofi. C5
    28002 Madrid
OFFICE

MARBELLA

  • hola@maximice-events-group.com
  • +34 952 00 80 28
  • Avda. Ricardo Soriano 72, B - 1º
    29601 Marbella
PARTNER OFFICE

BARCELONA

  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Gran Via Corts Catalanes 669
    4º - 1ª 08013 Barcelona
PARTNER OFFICE

TENERIFE

  • hola@maximice-events-group.com
  • +34 618 22 69 32
  • Calle Levante 18 - Urb. Cho 2
    38632 Arona - Tenerife
PARTNER OFFICE

GRAN CANARIA

  • hola@maximice-events-group.com
  • +34 618 22 93 27
  • Calle Luis Doreste Silva 20 bajo
    35004 Las Palmas de Gran Canaria