This November, maximice events group welcomed four French event agencies to Sevilla for an exclusive Fam Trip designed to showcase the city’s exceptional potential for meetings, incentives and corporate events.
With excellent air connectivity between France and Sevilla, a year-round pleasant climate, rich cultural heritage and an increasingly diverse hospitality offering, the Andalusian capital continues to strengthen its position as one of Spain’s most attractive MICE destinations. The fam trip was created to give participants first-hand insight into the experiences, venues and local expertise that make Sevilla such a compelling choice for international groups.
Experiencing the best of Sevilla
Hosted by our local Sevilla office, the programme combined site inspections, authentic local experiences and opportunities to discover the city’s unique atmosphere. Over the course of three days, participants explored a selection of hotels and event venues, enjoyed Andalusian gastronomy, discovered the region’s olive oil heritage through a traditional hacienda visit, took part in an interactive city quest and experienced Sevilla from the water during a cruise along the Guadalquivir River. The programme also included a visit to the Flamenco Dance Museum, followed by an authentic flamenco performance, offering guests a closer look at one of Andalucía’s most iconic cultural traditions and showcasing the kind of immersive experiences that can elevate any event programme.
The value of local expertise
The fam trip highlighted the value of working with a local DMC that understands the city, its suppliers and its hidden gems. Thanks to the knowledge and relationships developed by our Sevilla team over many years, it was possible to create a programme that reflected the authentic character of the destination while demonstrating the wide range of possibilities available for meetings, incentives and events.
Thank you to our guests, team and partners
We would like to extend our sincere thanks to the four French agencies who joined us for this fam trip. From the very beginning, their enthusiasm, curiosity and positive energy made the experience truly special. It was a pleasure not only to showcase Sevilla, but also to spend time together, share ideas, discover the destination together and build meaningful connections along the way! We look forward to welcoming them back to Spain again soon.
A special thank you also goes to our Sevilla team, whose passion, professionalism and local expertise brought the programme to life, as well as to all of the hotels, venues and suppliers who contributed to making this fam trip such a memorable experience.
We look forward to welcoming many more international event professionals to Sevilla and continuing to showcase everything this remarkable destination has to offer!
