A remarkable Sales Trip to Scandinavia

Our CEO’s Juan Miguel Caldentey and Markus Müller joined forces with our representative in Scandinavia, Valeska Nawatzki from Max Tourism, and visited Stockholm and Oslo last week for a wonderful sales trip. They met with renowned agencies to both build relationships with new clients and deepen existing collaborations. Right from the start, they felt very […]
Hello, I am Elena! Project Manager for Malaga and Marbella

I was born in Malaga and though I studied to be an English teacher, fate had prepared something else for me. My father owned a Travel Agency in Malaga from 1972-2004, so I decided to join the company just for a short period, but it seems that genes were strongly embedded in me, because I […]
Annual Team Meeting 2025: Sitges edition!

When your team is spread across different cities in Spain, daily calls and chats keep us connected – but nothing beats the energy of being together in person. Last week, the entire maximice events group team gathered in Sitges, a stunning coastal town just 20 minutes from Barcelona, for our Annual Team Meeting… and when […]
Valencia airport expands with new routes for European MICE travelers in 2025

Valencia airport continues to strengthen its position as a key gateway for MICE travelers visiting Spain. With new routes to major European destinations, the airport offers enhanced connectivity for international business travelers seeking seamless journeys to and from the Mediterranean. The upcoming summer season brings fresh opportunities to connect Valencia with northern and eastern Europe, […]
From our team to yours: a unique Christmas card handcrafted by our colleague Gala

This holiday season, we have the honor of wishing our clients, partners and collaborators a Merry Christmas with a Christmas card like no other. Designed with care and creativity by our talented MICE colleague Gala, this year’s card is more than just a festive greeting. The card, hand-painted in watercolor, beautifully captures the landmarks of […]
A big thank you for your support this 2024!

This week, the MICE and Automotive team at our Palma de Mallorca office had the pleasure of hosting a special Christmas gathering to extend a big thank you to our event freelancers for their support throughout this successful year. We’d also like to extend our gratitude to everyone who collaborated with us across our 10 […]
Stories from our Barcelona office: Introducing Raquel

This 2024, our Barcelona office has expanded with the addition of Raquel, our talented new MICE Project Manager. Let’s take a moment to get to know her better, in her own words: “My name is Raquel and I was born in Rio de Janeiro, Brazil, however I’ve spent nearly half my life living abroad. My […]
Valencia stands strong amid recent flood challenges

We would like to express our heartfelt gratitude to all our clients who have reached out with concern about the situation in Valencia following the devastating DANA (isolated heavy rain event) that impacted the region a few weeks ago. Thankfully, while the effects have been severe in some areas surrounding Valencia, the city itself has […]
From Spain to the World! IBTM 2024

IBTM World 2024 has once again highlighted Spain’s status as a premier MICE and Automotive destination, and we at maximice events group couldn’t be prouder to represent our entire team of 35 professionals across 10 local offices in Spain
What a week at IMEX Las Vegas!

Our Managing Partners, Juan Miguel Caldentey and Markus Müller had an amazing experience proudly representing our 10 offices at IMEX Las Vegas 2024, expanding our network, and reconnecting with inspiring industry leaders. A huge thank you to all the clients, partners, and new friends we had the pleasure to meet. Your ideas, energy, and collaboration […]