Juan Miguel Caldentey, one of our two managing partners, shared in this interview how it is to be part of the biggest owner-managed DMC in Spain.

It all started in 2008, when Juan Miguel and Markus Müller met in Mallorca, both looking for new challenges and suddenly maximice events group was born, being Mallorca the only destination at that point. As clients kept asking for more destinations, the next office opened in Ibiza. In 2014, maximice took a big step and entered the mainland: new offices in Valencia, Barcelona, Madrid, Málaga and Sevilla have been established, as well as two partner offices in Bilbao and the Canary Islands.

This is what allows maximice to stay local in each of their destinations, thanks to their personal relationships with suppliers and staying always up to date.

Nowadays, the team is as big as 35 international employees, of which 25 are project managers located in the different offices in Spain. “Teamwork is one of the pillars of the company: the more people – the more ideas. In this very competitive industry, creativity and personal relations are key to make every project a success.”

Maximice is divided into two specialized business unites: MICE and Automotive. The first one dedicated to business travel, mostly meetings and incentives. The latter focuses solely on car launches, with many dealer trainings and press events every year.

The power of being local

Although the reasons our clients choose us are many, all of them agree on one important aspect when it comes to host your employees or clients: you need local expertise in the destination. We truly believe this is what makes the difference when expecting more than a standard program. This is why we have 10 offices with local experts who are able to offer you those hidden gems, that only locals know about.

Watch the whole interview and learn more about maximice events group!