ABOUT US

WHY MAXIMICE?

Brands are strongest when they move people and awaken feelings. Therefore, brands must live and, above all, must convey experiences. And precisely for that reason we support you on site in the Balearic and Canary Islands as well as on the Spanish mainland.

The maximice brand is led by our two Managing Partners, the Mallorcan Juan Miguel Caldentey and the German Markus Müller. And with great success, as the current roster of 30 international event professionals shows. Together we organise meetings, incentives, congresses and events for renowned agencies and companies from around the world. Our 360° Service – always on-brief, on-time and on-budget – is what convinces our clients.

From our head office in Mallorca we coordinate our units maximice events corporate, maximice events automotive and maximice events congress. To professionally carry out your events in Spain, we have own offices with experienced teams in Barcelona, Ibiza, Valencia-Alicante, Marbella-Málaga, Madrid as well as together with a long-time cooperation partner in the Canary Islands. That multitude of offices and our on-the-spot insider knowledge enable us to stage extraordinary events on the Spanish mainland and all its islands. Always staying true to our slogan and philosophy: AIM HIGHER. So just let us know and we can aim higher together.

maximice events CORPORATE is our unit for incentives, meetings, team building, product presentations and more... For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

maximice events AUTOMOTIVE is our unit that understands the specific needs of car launches, driving experiences, press and training events. In our 15 years of organising these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini and Ford we have grown good long standing relationships with the authorities, government and police - in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.

maximice events AUTOMOTIVE is our unit that understands the specific needs of car launches, driving experiences, press and training events. In our 15 years of organising these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini and Ford we have grown good long standing relationships with the authorities, government and police - in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

maximice events CORPORATE is our unit for incentives, meetings, team building, product presentations and more... For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.

THE

TEAM

Antonia Riera
Senior Project Manager MICE
Area Manager Islands

Liliam Vich
Senior Project Manager MICE
Area Manager Mainland

Kathi Allmendinger
Senior Project Manager

Úrsula Medem
Senior Project Manager MICE
Branch Manager Madrid

Lena Schwartz
Project Manager MICE

Salomé Ayuso
Senior Project Manager MICE
Branch Manager Marbella

Emilio Rubio
Project Manager MICE

Pam Op den Brouw
Senior Project Manager MICE
Contracting Mainland

María A. Mascaró
PROJECT MANAGER MICE

Elena Baynova
Project Manager MICE
Branch Manager Ibiza

Sonja Gassmann
Marketing & Sales

Catrin Gloe
Senior Project Manager MICE

Alicia Zubko
Project Manager MICE

Stefanie Müller
Project Assistance

Mauricio Alemán
inSuite Partner
Branch Manager Gran Canaria

Virginia Cáceres
inSuite Partner
Branch Manager Tenerife

Saskia de Vries
Consulting Partner
Key Account Manager Automotive

Albert Julve Brañas
Head of Controlling
Finance

Melanie Grbac
Project Manager Automotive

Virginia Dols
HR Manager
Administration

Claudia Hundius
Project Manager Automotive

José Manuel Sanchez
ICT Manager

Celia Jiménez
Project Manager Automotive

Anna Babayan
Marketing & Sales

Paloma López
Project Manager Automotive

Monica Martí
PROJECT MANAGER AUTOMOTIVE

Katharina Lang
Project Assistant Automotive

Thomas Lang
Project Manager Automotive

Lis Schröder
Director
Customer Success (DACH)

Julien Harksen
Graphics & Web Design

Open Careers

Open Careers

Markus Müller
Managing Partner

Juan Miguel Caldentey
Managing Partner

THE

MANAGEMENT

MARKUS MÜLLER
Managing Partner

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 - since then he calls the island his home. Markus is the thinker and driving force behind Maximice.
With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.

Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.


Juan Miguel Caldentey
Managing Partner

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.
Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.

In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.


CHECK OUT OUR

LOCAL OFFICES

MAXIMICE OFFICE

MALLORCA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Mariano Villangómez 8
07015 Palma de Mallorca

CONTACT US
+34 971 40 51 68
hola@maximice-events-group.com

MAXIMICE OFFICE

IBIZA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Sta. Eulalia 17, D - Ofi. 13
07800 Ibiza

CONTACT US
+34 971 07 26 54
hola@maximice-events-group.com

MAXIMICE OFFICE

BARCELONA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Aragón n112
Entresuelo 4º, 08015, Barcelona

CONTACT US
+34 935 19 70 88
hola@maximice-events-group.com

MAXIMICE OFFICE

VALENCIA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Profesor Beltrán Báguena 4
46009 Valencia

CONTACT US
+34 963 92 60 88
hola@maximice-events-group.com

MAXIMICE OFFICE

MALAGA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Ricardo Soriano 72, B - 1º
29601 Marbella

CONTACT US
+34 952 00 80 28
hola@maximice-events-group.com

MAXIMICE OFFICE

MADRID


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Velázquez 157, 1º - Ofi. C5
28002 Madrid

CONTACT US
+34 910 10 12 68
hola@maximice-events-group.com

PARTNER OFFICE

GRAN CANARIA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Luis Doreste Silva 20 bajo
35004 Las Palmas de Gran Canaria

CONTACT US
+34 618 22 93 27
hola@maximice-events-group.com

PARTNER OFFICE

TENERIFE


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Levante 18 - Urb. Cho 2
38632 Arona - Tenerife

CONTACT US
+34 618 22 69 32
hola@maximice-events-group.com

Click to visit our local office

MAXIMICE OFFICES

PARTNER OFFICES

DMC MALLORCA

DMC VALENCIA

DMC ALICANTE

DMC IBIZA

DMC MADRID

DMC MARBELLA

DMC MALAGA

DMC SEVILLA

DMC BARCELONA

DMC BILBAO

DMC GRAN CANARIA

DMC TENERIFE

WE ARE LOCAL.

LATEST

NEWS

Welcome to the maximice family, ladies!
Our family is growing and today we would like to introduce our two recent members in our Valencia office, Jessica Meixner and Cristina Patteson. “If culture was a house, then language was the key to the…
Insights of us II
In this second edition of Insights of us we would like to introduce Elena Baynova, a Russian girl with an Andalusian soul :). Her 13 years in Seville have shaped her forever and it is the…
New openings in Madrid
This year we had a few amazing new openings in our capital city perfectly suitable for small or big corporate events. Here they are: Bless Madrid – a hotel that lives the style Pestana Plaza Mayor…
VIEW SOME OF OUR

WORK CASES

a small selection of our clients

WE APPRECIATE YOUR TRUST

42 Incentive
Absolut Corporate Events
Abbott Medical Optics
Actelion
Adidas
Add On Communication
AIE of Sweden
American Express
AIDA Cruises
Allianz
AMAG
Apetito
Aston Martin
Audi
AOM Gmbh
Art Of Travel
Avantgarde
AXA
BCD meetings & events
Becker & Edberg
Bentley
Black Tomatoe
Blackbridge
Blond Eventmarketing
Business Service Club
Brand.Live
Umweltbundesamt.at
BMW
Böhringer Ingelheim
Bosch
C3 Marketing
Canon
Carlson Wagonlit
CEO werkzeugkongress
Celgene
Cisco Systems
Commerzbank
Continental
Converse
Cuecom Gmbh
Cum Laude Events
Dapp Ag
Das Schwarze Schaf
De Buck Agency
Die Favoriten
DO IT! Gmbh
Danone
Deloitte
Deutsche Bank
Docuworld
Dupont
Ekso Bionics
ERGO Versicherung
Ernst & Young
Euler Hermes
Exxon Mobil
Estravel
Fame Travel
Ferrari
Fiat
Fidelis Care
Ford
Fundacion Amigo
GPM Live Marketing
GRASS ROOTS
Grand Travel Group
Generali
GLS Logistics
Google Inc.
Hagebau
Hapag Lloyd
Henkel
Horvart & Partner
Hirschfeld Touristik
HRG Worldwide
Image Events
IMAGINATION
insglück
Isotec
jaeger + haeckerhase
Jochen Schweizer
Jeep
Junkers
Kimberly Clark
Konica Minolta
KPP Event
KTS Events
Lieblingsagentur
Lime Blue Events
Lufthansa City Center
L´Oréal
LG Electronics
Lipton Ice Tea
Lotto Soudal
LVM Versicherung
Mazda
McDonald´s
McLaren
Media Markt
Mercedes Benz
Marbet
Midnight Coffee
Mindact Event
Mondial
Movendi
Michelin
MINI
Nextevolution
Noble Events
Norsktur
Napp Pharma
Neo Ogilvy
Nestle
Novartis
Occasion
Opel
Opelbank
Peugot
Pfizer
Postbank
Pin Point Events
Pure Perfection
quick-mix
Rese Experten
Resevaruhuset Ab
Roth & Lorenz
Realize
Radio Italia
Renault
Rossmann
RTL
Service Factory
Saturn
Schweppes
Sennheiser
Sharp
Siemens
Skoda
Smart
Spardabank
Sparkasse
Stihl
S.Fastighetsförmedling
S-Squared
Targobank
Tchibo
Team Katusha Alpecin
Telekom
Tom Tom
Toshiba
Tripadvisor
Trust International
Team Nice
Team Seefried
ten & one
The Key Agency
Tonic
Top Banana Venues
Travel Options
Unilever
UPS
Uniglobe Robins Travel
Upstairs
Vaillant
Vodafone
Volvo
Verschoor Reizen
VOK DAMS
Vorwerk
Vredestein
Weco Travel
White Label Events
XING
Zürich
Zibrant Live
GET IN TOUCH

CONTACT US

HEAD OFFICE

MALLORCA

OFFICE

IBIZA

OFFICE

VALENCIA

OFFICE

MADRID

OFFICE

MARBELLA

OFFICE

BARCELONA

PARTNER OFFICE

TENERIFE

PARTNER OFFICE

GRAN CANARIA