ABOUT US

WHY MAXIMICE?

With 10 local offices maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.

Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive.

All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.

TWO SPECIALIZED

BUSINESS UNITS

MICE

MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

AUTOMOTIVE

Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

MICE

AUTOMOTIVE

Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.

THE

TEAM

Antonia Riera
Head of MICE

Liliam Vich
Senior Project Manager MICE
Area Manager Mainland Spain

Kathi Allmendinger
Senior Project Manager MICE
Area Manager Balearic & Canary Islands

Úrsula Medem
Senior Project Manager MICE
Area Manager Central South Spain

Lena Schwartz
Project Manager MICE

Salomé Ayuso
Senior Project Manager MICE
Branch Manager Costa del Sol

Emilio Rubio
Project Manager MICE

Pam Op den Brouw
Senior Project Manager MICE
Area Manager Barcelona-Cataluña

María A. Mascaró
PROJECT MANAGER MICE

Elena Baynova
Project Manager MICE
Branch Manager Ibiza

Sonja Gassmann
Assistant to Management

Albert Julve Brañas
Head of Controlling

Alicia Zubko
Project Manager MICE

Melanie Grbac
Senior Project Manager Automotive

Hannah Hagemann
Head of Automotive

Clara Cortina Jorge
Senior Project Manager MICE

Saskia de Vries
Consulting Partner

Virginia Dols
Administration

Julien Harksen
Graphics & Web Design

Virginia Cáceres
inSuite Partner
Branch Manager Tenerife

Mauricio Alemán
inSuite Partner
Branch Manager Gran Canaria

Joan Massanet
ICT Manager

Iñigo García-Valenzuela
goBasquing Partner
Branch Manager Bilbao

Anna Babayan
Marketing & Sales Manager

Markus Müller
Managing Partner

Juan Miguel Caldentey
Managing Partner

THE

MANAGEMENT

MARKUS MÜLLER
Managing Partner

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 - since then he calls the island his home. Markus is the thinker and driving force behind Maximice.
With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.

Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.


Juan Miguel Caldentey
Managing Partner

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.
Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.

In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.


CHECK OUT OUR

LOCAL OFFICES

MAXIMICE OFFICE

MALLORCA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Gremi d’Hortelans, 11
07009 Palma de Mallorca

CONTACT US
+34 971 40 51 68
hola@maximice-events-group.com

MAXIMICE OFFICE

IBIZA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Sta. Eulalia 17, D - Ofi. 13
07800 Ibiza

CONTACT US
+34 971 07 26 54
hola@maximice-events-group.com

MAXIMICE OFFICE

BARCELONA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Carrer de Torres i Amat 21, 4° D
08001, Barcelona

CONTACT US
+34 935 19 70 88
hola@maximice-events-group.com

MAXIMICE OFFICE

VALENCIA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Profesor Beltrán Báguena 4
46009 Valencia

CONTACT US
+34 963 92 60 88
hola@maximice-events-group.com

MAXIMICE OFFICE

MARBELLA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Ricardo Soriano 72, B - 1º
29601 Marbella

CONTACT US
+34 952 00 80 28
hola@maximice-events-group.com

MAXIMICE OFFICE

MADRID


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Velázquez 157, 1º - Ofi. C5
28002 Madrid

CONTACT US
+34 910 10 12 68
hola@maximice-events-group.com

PARTNER OFFICE

GRAN CANARIA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Luis Doreste Silva 20 bajo
35004 Las Palmas de Gran Canaria

CONTACT US
+34 618 22 93 27
hola@maximice-events-group.com

PARTNER OFFICE

TENERIFE


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Levante 18 - Urb. Cho 2
38632 Arona - Tenerife

CONTACT US
+34 618 22 69 32
hola@maximice-events-group.com

MAXIMICE OFFICE

SEVILLA


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Estrasburgo 2
41012 Sevilla

CONTACT US
+34 955 02 21 82
hola@maximice-events-group.com

MAXIMICE OFFICE

BILBAO


OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Ibaigane 15, 4ª
48930 Getxo

CONTACT US
+34 971 40 51 68
hola@maximice-events-group.com

Click to visit our local office

MAXIMICE OFFICES

PARTNER OFFICES

DMC MALLORCA

DMC VALENCIA

DMC ALICANTE

DMC IBIZA

DMC MADRID

DMC MARBELLA

DMC MALAGA

DMC SEVILLA

DMC BARCELONA

DMC BILBAO

DMC GRAN CANARIA

DMC TENERIFE

OUR

MEMBERSHIPS

LATEST

NEWS

Our team keeps growing
Cristina is the most recent addition to our MICE department in our Barcelona office, where she is originally from. After many years working as a travel agent, she decided it was time for a change and…
Antonio Garcia, welcome to the team!
Originally from Malaga, Antonio is an expert in the destination of Andalusia. He has more than 15 years of experience in the MICE sector and most of his professional development has taken place in this area.…
Why Madrid should be your next events destination
Most of our clients, when planning their corporate events, ask us to help them organise these events in destinations with sea and beach, and we can't blame them. But Spain also has destinations that are perfectly…
VIEW SOME OF OUR

WORK CASES

a small selection of our clients

WE APPRECIATE YOUR TRUST

42 Incentive
Absolut Corporate Events
Abbott Medical Optics
Actelion
Adidas
Add On Communication
AIE of Sweden
American Express
AIDA Cruises
Allianz
AMAG
Apetito
Aston Martin
Audi
AOM Gmbh
Art Of Travel
Avantgarde
AXA
BCD meetings & events
Becker & Edberg
Bentley
Black Tomatoe
Blackbridge
Blond Eventmarketing
Business Service Club
Brand.Live
Umweltbundesamt.at
BMW
Böhringer Ingelheim
Bosch
C3 Marketing
Canon
Carlson Wagonlit
CEO werkzeugkongress
Celgene
Cisco Systems
Commerzbank
Continental
Converse
Cuecom Gmbh
Cum Laude Events
Dapp Ag
Das Schwarze Schaf
De Buck Agency
Die Favoriten
DO IT! Gmbh
Danone
Deloitte
Deutsche Bank
Docuworld
Dupont
Ekso Bionics
ERGO Versicherung
Ernst & Young
Euler Hermes
Exxon Mobil
Estravel
Fame Travel
Ferrari
Fiat
Fidelis Care
Ford
Fundacion Amigo
GPM Live Marketing
GRASS ROOTS
Grand Travel Group
Generali
GLS Logistics
Google Inc.
Hagebau
Hapag Lloyd
Henkel
Horvart & Partner
Hirschfeld Touristik
HRG Worldwide
Image Events
IMAGINATION
insglück
Isotec
jaeger + haeckerhase
Jochen Schweizer
Jeep
Junkers
Kimberly Clark
Konica Minolta
KPP Event
KTS Events
Lieblingsagentur
Lime Blue Events
Lufthansa City Center
L´Oréal
LG Electronics
Lipton Ice Tea
Lotto Soudal
LVM Versicherung
Mazda
McDonald´s
McLaren
Media Markt
Mercedes Benz
Marbet
Midnight Coffee
Mindact Event
Mondial
Movendi
Michelin
MINI
Nextevolution
Noble Events
Norsktur
Napp Pharma
Neo Ogilvy
Nestle
Novartis
Occasion
Opel
Opelbank
Peugeot
Pfizer
Postbank
Pin Point Events
Pure Perfection
quick-mix
Rese Experten
Resevaruhuset Ab
Roth & Lorenz
Realize
Radio Italia
Renault
Rossmann
RTL
Service Factory
Saturn
Schweppes
Sennheiser
Sharp
Siemens
Skoda
Smart
Spardabank
Sparkasse
Stihl
S.Fastighetsförmedling
S-Squared
Targobank
Tchibo
Team Katusha Alpecin
Telekom
Tom Tom
Toshiba
Tripadvisor
Trust International
Team Nice
Team Seefried
ten & one
The Key Agency
Tonic
Top Banana Venues
Travel Options
Unilever
UPS
Uniglobe Robins Travel
Upstairs
Vaillant
Vodafone
Volvo
Verschoor Reizen
VOK DAMS
Vorwerk
Vredestein
Weco Travel
White Label Events
XING
Zürich
Zibrant Live
GET IN TOUCH

CONTACT US

OFFICE

BILBAO

OFFICE

IBIZA

OFFICE

VALENCIA

OFFICE

MARBELLA

OFFICE

SEVILLA

OFFICE

BARCELONA

OFFICE

MADRID

PARTNER OFFICE

TENERIFE

PARTNER OFFICE

GRAN CANARIA

HEAD OFFICE

MALLORCA