Brands are strongest when they move people and awaken feelings. Therefore, brands must live and, above all, must convey experiences. And precisely for that reason we support you on site in the Balearic and Canary Islands as well as on the Spanish mainland.
The maximice brand is led by our two Managing Partners, the Mallorcan Juan Miguel Caldentey and the German Markus Müller. And with great success, as the current roster of 30 international event professionals shows. Together we organise meetings, incentives, congresses and events for renowned agencies and companies from around the world. Our 360° Service – always on-brief, on-time and on-budget – is what convinces our clients.
From our head office in Mallorca we coordinate our units maximice events corporate, maximice events automotive and maximice events congress. To professionally carry out your events in Spain, we have own offices with experienced teams in Barcelona, Ibiza, Valencia-Alicante, Marbella-Málaga, Madrid as well as together with a long-time cooperation partner in the Canary Islands. That multitude of offices and our on-the-spot insider knowledge enable us to stage extraordinary events on the Spanish mainland and all its islands. Always staying true to our slogan and philosophy: AIM HIGHER. So just let us know and we can aim higher together.
maximice events CORPORATE is our unit for incentives, meetings, team building, product presentations and more... For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.
maximice events AUTOMOTIVE is our unit that understands the specific needs of car launches, driving experiences, press and training events. In our 15 years of organising these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini and Ford we have grown good long standing relationships with the authorities, government and police - in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.
maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.
maximice events AUTOMOTIVE is our unit that understands the specific needs of car launches, driving experiences, press and training events. In our 15 years of organising these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini and Ford we have grown good long standing relationships with the authorities, government and police - in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.
maximice events CORPORATE is our unit for incentives, meetings, team building, product presentations and more... For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.
maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.
Antonia Riera
Head of MICE
Liliam Vich
Senior Project Manager MICE
Area Manager Mainland Spain
Kathi Allmendinger
Senior Project Manager MICE
Area Manager Balearic & Canary Islands
Úrsula Medem
Senior Project Manager MICE
Area Manager Central South Spain
Lena Schwartz
Project Manager MICE
Salomé Ayuso
Senior Project Manager MICE
Branch Manager Costa del Sol
Emilio Rubio
Project Manager MICE
Pam
Op den Brouw
Senior Project Manager MICE
Area Manager Barcelona-Cataluña
María A. Mascaró
PROJECT MANAGER MICE
Elena Baynova
Project Manager MICE
Branch Manager Ibiza
Sonja Gassmann
Assistant to Management
Albert
Julve Brañas
Head of Controlling
Alicia
Zubko
Project Manager MICE
Melanie
Grbac
Senior Project Manager Automotive
Hannah Hagemann
Head of Automotive
Celia
Jiménez
Project Manager Automotive
Saskia de Vries
Consulting Partner
Virginia Dols
Administration
Julien Harksen
Graphics & Web Design
Virginia Cáceres
inSuite Partner
Branch Manager Tenerife
Mauricio Alemán
inSuite Partner
Branch Manager Gran Canaria
Joan Massanet
ICT Manager
Iñigo García-Valenzuela
goBasquing Partner
Branch Manager Bilbao
Anna Babayan
Marketing & Sales Manager
Markus Müller
Managing Partner
Juan Miguel Caldentey
Managing Partner
The native Aschaffenburger spontaneously ended up on Mallorca in 2002 - since then he calls the island his home. Markus is the thinker and driving force behind Maximice.
With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.
Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.
Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.
Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.
In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.
MAXIMICE OFFICE
MALLORCA
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Calle Gremi d’Hortelans, 11
07009 Palma de Mallorca
CONTACT US
+34 971 40 51 68
hola@maximice-events-group.com
MAXIMICE OFFICE
IBIZA
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Avda. Sta. Eulalia 17, D - Ofi. 13
07800 Ibiza
CONTACT US
+34 971 07 26 54
hola@maximice-events-group.com
MAXIMICE OFFICE
BARCELONA
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Calle Aragón n112
Entresuelo 4º, 08015, Barcelona
CONTACT US
+34 935 19 70 88
hola@maximice-events-group.com
MAXIMICE OFFICE
VALENCIA
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Calle Profesor Beltrán Báguena 4
46009 Valencia
CONTACT US
+34 963 92 60 88
hola@maximice-events-group.com
MAXIMICE OFFICE
MALAGA
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Avda. Ricardo Soriano 72, B - 1º
29601 Marbella
CONTACT US
+34 952 00 80 28
hola@maximice-events-group.com
MAXIMICE OFFICE
MADRID
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Calle Velázquez 157, 1º - Ofi. C5
28002 Madrid
CONTACT US
+34 910 10 12 68
hola@maximice-events-group.com
PARTNER OFFICE
GRAN CANARIA
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Calle Luis Doreste Silva 20 bajo
35004 Las Palmas de Gran Canaria
CONTACT US
+34 618 22 93 27
hola@maximice-events-group.com
PARTNER OFFICE
TENERIFE
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Calle Levante 18 - Urb. Cho 2
38632 Arona - Tenerife
CONTACT US
+34 618 22 69 32
hola@maximice-events-group.com
MAXIMICE OFFICE
SEVILLA
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Calle Estrasburgo 2
41012 Sevilla
CONTACT US
+34 955 02 21 82
hola@maximice-events-group.com
MAXIMICE OFFICE
BILBAO
OFFICE HOURS
Monday to Friday
09:00 - 17:30
FIND US
Ibaigane 15, 4ª
48930 Getxo
CONTACT US
+34 971 40 51 68
hola@maximice-events-group.com
