BARCELONA

"All of the Barcelona maximice team were some of the most dedicated people we have worked with so far. Everyone was very professional, helpful, friendly, and warm. A combination that is hard to find! This was one of the best meetings to date!"
-Mastercard
MAXIMICE EVENTS GROUP
BARCELONA OFFICE

Pam Op Den Brouw

CONTACT ME

Hola from Barcelona!

I’m Pam Op den Brouw, Area Manager for Catalonia at maximice events group.

Since opening our DMC Barcelona branch office in 2019, in the beating heart of Barcelona, I’ve had the joy of leading a wide range of impactful events, from exclusive corporate meetings to large-scale gatherings of over 2,000 participants. Today, our team includes three talented Project Managers who share a deep passion for bringing exceptional events to life across this vibrant city.

Barcelona is ever-changing, and I’m constantly inspired by new places and ideas to share with our clients. Looking forward to welcoming you here soon!

ABOUT THE DESTINATION
WHY CHOOSE BARCELONA?

A dynamic destination

Barcelona is renowned for its vibrant culture, stunning architecture, and Mediterranean climate. From the iconic Sagrada Família to the bustling streets of the Gothic Quarter, your attendees will be inspired by the city’s rich history and modern allure.

With a variety of state-of-the-art venues to choose from—from historic buildings and luxurious hotels to innovative conference centers—Barcelona offers the perfect backdrop for any event. Our Barcelona local team will help you select the ideal location to match your objectives and create a memorable atmosphere.

A premier destination for events

The fact that Barcelona is in the upper class of European cities can also be observed impressively in football. In the atmospherically unique Camp Nou, the stadium of FC Barcelona, offers world class spectacles. The good connection to most international airports and the appealing, versatile flair make it an ideal place for events of all sizes.

Such a cosmopolitan city also offers a top-class selection of hotels and restaurants and countless opportunities for activities and impressive multifaceted venues. The city that once inspired Picasso and Dalí in their art and has four kilometers of sandy beaches which can be enjoyed with the mild Mediterranean climate.

Tailored Experiences

Our dedicated team of local professionals is committed to providing customized solutions that align with your goals. We offer a comprehensive range of services, including: venue sourcing, logistics management, local experiences and creative event planning.

With our extensive local expertise and deep connections throughout the city, we transform your vision into reality, whether you’re organizing corporate meetings, incentive trips, or large-scale conferences.

DMC Barcelona
ABOUT US
WHY MAXIMICE

With 10 local offices maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.

Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive.

All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.

TWO SPECIALIZED
BUSINESS UNITS

MICE

MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.
call our MICE unit

AUTOMOTIVE

Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.
call our AUTOMOTIVE unit
THE
TEAM
Antonia Riera
Antonia Riera

Head of MICE

Liliam Vich
Liliam Vich Millán

Area Manager Valencia

Kathi Allmendinger
Kathi Allmendinger

Area Manager Balearic Islands

Úrsula Medem

Area Manager Madrid

Lena Schwarz
Lena Schwarz

Project Manager MICE

Salome Ayuso
Salomé Ayuso

Senior Project Manager MICE

Emilio Rubio
Emilio Rubio

Senior Project Manager MICE

Pam Op den Brouw

Area Manager Cataluña

María A. Mascaró
María A. Mascaró

Project Manager MICE

Irene Carasol

Marketing & Sales Manager

Bárbara Martínez

Senior Project Manager MICE

Albert Julve Brañas
Albert Julve Brañas

Head of Controlling

Alicia Zubko
Alicia Zubko

Senior Project Manager MICE

Melanie Grbac
Melanie Grbac

Senior Project Manager Automotive

Hanna Hagemann
Hannah Hagemann

Head of Automotive

Clara Cortina Jorge
Clara Cortina Jorge

Senior Project Manager MICE

Saskia de Vries
Saskia de Vries

Consulting Partner

Virginia Dols
Virginia Dols

Administration

Raquel Policastro

Project Manager MICE

Manuel Soto

Senior Project Manager MICE

Roxana Sepasgosarian

Junior Project Manager MICE - Marketing & Sales Assistant

Guillermo Font Llabrés

ICT Manager

Maria Raskovic

Project Manager Automotive

Jessica Gallardo

Project Manager MICE

Virginia Cáceres
Virginia Cáceres

Senior Project Manager MICE
InSuite Partner

Mauricio Alemán
Mauricio Alemán

Area Manager Canary Islands
InSuite Partner

Iñigo García-Valenzuela
Iñigo García-Valenzuela

Area Manager Basque Country
goBasquing Partner

Mónica Martí

Senior Project Manager Automotive

Julien is cool
Julien Harksen

Graphics & Web Design

Xavier Ferretjans

Data Protection Manager

THE
MANAGEMENT

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 – since then he calls the island his home. Markus is the thinker and driving force behind Maximice.

With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.

Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.

Markus Müller
Markus Müller

Managing Partner

Juan Miguel Caldentey
Juan Miguel Caldentey

Managing Partner

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice. 

Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.

In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.

"GERMAN ENGINEERING WITH SPANISH PASSION"

CHECK OUT OUR
LOCAL OFFICES
Marbella

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Sevilla

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Valencia

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Barcelona

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Mallorca

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Ibiza

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Madrid

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Bilbao

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Tenerife

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

Gran Canaria

OFFICE HOURS
Monday to Friday
09:00 - 17:30

CONTACT US
hola@maximice-events-group.com

DMC IN MALLORCA
DMC IN VALENCIA
DMC IN ALICANTE
DMC IN IBIZA
DMC IN MADRID
DMC IN MARBELLA
DMC IN MALAGA
DMC IN SEVILLA
DMC IN BARCELONA
DMC IN BILBAO
DMC IN GRAN CANARIA
DMC IN TENERIFE
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WORK CASES
BMW M EXPERIENCE
Mallorca
700
INTERNATIONAL SALES MEETING
MINI COOPER
South Spain
40
ROAD TRIP
MONDELEZ
Alicante
150
INTERNATIONAL CONFERENCE
ALLSTARS
Alicante
110
CONFERENCE EVENTS CTM
KATUSHA ALPECIN
Alicante
180
TEAM PRESENTATION
ALÖ - QUICKE
Malaga
310
PRODUCT LAUNCH
FORD
Valencia
65
AWARD CEREMONY
REAL ESTATE
Mallorca
800
MOTIVATIONAL MEETING
A SMALL SELECTION OF OUR CLIENTS
WE APPRECIATE YOUR TRUST
6.Sans
42 Incentive
Absolut Corporate Events
Abbott Medical Optics
Actelion
Adidas
Add On Communication
AIE of Sweden
American Express
AIDA Cruises
Allianz
ALSO
AMAG
Apetito
Aston Martin
Audi
AOM Gmbh
ATKearney
Art Of Travel
Avantgarde
AXA
Banks Sadler
Business Travel Solution
BCD meetings & events
Becker & Edberg
Bentley
BGF Invested in Growth
BMO Harris bank
Brother
Black Tomatoe
Blackbridge
Blond Eventmarketing
Business Service Club
Brand.Live
Umweltbundesamt.at
BMW
Böhringer Ingelheim
Bosch
C3 Marketing
Canon
Calida Group
Carl F. Bucherer
Club Med
Coca Cola
Cynosure
Carlson Wagonlit
CEO werkzeugkongress
Celgene
Cisco Systems
Commerzbank
Continental
Converse
Cuecom Gmbh
Cum Laude Events
Corpo Events
CWT Meetings & Events
Dapp Ag
Daimler
Das Schwarze Schaf
De Buck Agency
DDMC
Die Favoriten
DO IT! Gmbh
Danone
Deloitte
Deutsche Bank
Deichmann
Docuworld
Dupont
Ekso Bionics
Ecolab Nalco Water
ERGO Versicherung
Ernst & Young
Euler Hermes
Exxon Mobil
Estravel
Event.no AS
Fame Travel
Ferrari
Fiat
Fidelis Care
fischer Appelt
Fuso
Ford
Fresenius Medical Care
Fundacion Amigo
GPM Live Marketing
Grand Travel Group
Generali
GLS Logistics
Globus Medical
Google Inc.
Hagebau
Hapag Lloyd
Henkel
Helms Briscoe International
HR Hospitality
Horvart & Partner
Hirschfeld Touristik
Hill-Rom
HRG Worldwide
Image Events
Imagination
insglück
Incentive Direct
Isotec
jaeger + haeckerhase
Jochen Schweizer
Jeep
Junkers
JTB Russia
Kappa
Kimberly Clark
Konica Minolta
KPP Event
KTS Events
Lamborghini
Lieblingsagentur
LB Event à Poitiers
Lime Blue Events
Lufthansa City Center
L´Oréal
LG Electronics
Lipton Ice Tea
Lotto Soudal
LVM Versicherung
Mazda
Mavenir
Medpace
Medtronic
Merck
Mondelez International
Mylan
Maritz Global Events
McDonald´s
McLaren
Media Markt
Mercedes Benz
Marbet
Midnight Coffee
Mindact Event
Mondial
Movendi
Michelin
MINI
Nextevolution
Noble Events
Norsktur
Napp Pharma
Neo Ogilvy
Nestle
Novartis
Occasion
Opel
Opelbank
Peugeot
Pfizer
Pieroth
PPG Industries
peerevents
Planworx AG
Porsche
Postbank
Pin Point Events
Pure Perfection
quick-mix
Rese Experten
Resevaruhuset Ab
Roth & Lorenz
Roca
Roche
Realize
Reed & Mackay
Rusmice
Radio Italia
Renault
Rossmann
RTL
Service Factory
Saturn
Ssang Yong
Schweppes
Scansource Europe
Split Kommunikation
Sennheiser
Sharp
Siegelwerk
Siemens
Sirius Decisions
Skoda
Smart
Spardabank
Sparkasse
Stihl
S.Fastighetsförmedling
Suzuki
S-Squared
Targobank
Tenthpin
Tchibo
Team Katusha Alpecin
Telekom
Tom Tom
Toshiba
Toyota
Tripadvisor
Trust International
Team Nice
Team Seefried
ten & one
The Key Agency
Tonic
Top Banana Venues
Travel Options
Turn-Key Events
Unilever
Uniglobe
UPS
Uniglobe Robins Travel
Upstairs
Vaillant
Vodafone
Volvo
Verschoor Reizen
Volkswagen
VOK DAMS
Vorwerk
Vredestein
Weco Travel
White Label Events
XING
Xerox
Young Living
Zürich
Vorwerk
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