
What makes an automotive event truly successful? As a Spanish DMC with a dedicated Automotive department, we had the pleasure of joining the Eventoplus Podcast to explore
AREA MANAGER VALENCIA
Hola from Valencia!
I’m Liliam Vich, Area Manager for Valencia at maximice events group.
Valencia is the third largest city in Spain and its one of the most emerging secondary destinations in the country – renowned for being the place of origin of paella! The city offers a wide range of hotels at competitive prices and the ability to organize various events, from small incentives to large congresses, in unique spaces and venues such as the impressive City of Arts and Sciences.
Its key location by the sea, surrounded by orchards, rice paddies, and natural parks, provides numerous activity options outside the city. Looking forward to welcoming you here soon!
Why is Valencia called “the luminous city”? Is it the night sky over the city, brought to life by colorful fireworks? Is it the saffron yellow paella? Or is it perhaps the iridescent sandy beach sparkling in the midday sun?
Valencians not only fascinate us with their festivals and fireworks, but also have a convincing offer in the sporting field. Due to these high-profile international sporting events, many new imposing event venues were created, that now can be used for impressive activities.
One the city’s advantages is that everything is within walking distance, or a 20–30 minute drive. Awarded Green European Capital of 2024 by the European Commission, Valencia is a leading sustainable destination.
The impressive bandwidth of possibilities of Valencia comes to its head in the City of Arts and Sciences, which was formed in the dry riverbed of the Turia. This park and leisure complex manages the largest aquarium in Europe, an opera house and music palace, and various function rooms in a futuristic complex.
The football stadium dominates prominently in the center and the modern port has already been seen several times as a backdrop for Formula 1 and the America’s Cup.
The many other venues available are also architecturally impressive and equipped to a high standard – conferences with more than 8000 participants can be handled with no problem.
The city is surrounded by countless natural parks, such as the Albufera wetland biotope, which not only displays protected bird species and impressive natural sceneries, but also the thousand-year old tradition of rice cultivation. Out of this culture arose the famous national dish of Spain in its original form. There are many first-class restaurants and other culinary specialties of the region, apart from Paella, that inspire their visitors.
Valencia – a proud, multi-faceted, wide-ranging metropolis that promises both tranquility as well as adventure, thus providing a worthy backdrop for every type of event.
Head of MICE
Area Manager
Sevilla-Valencia
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Balearic Islands
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Madrid-Malaga-Marbella
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The native Aschaffenburger spontaneously ended up on Mallorca in 2002 – since then he calls the island his home. Markus is the thinker and driving force behind Maximice.
With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.
Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.
Managing Partner
Managing Partner
Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.
Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.
In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.
"GERMAN ENGINEERING WITH SPANISH PASSION"
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tenerife@maximice-events-group.com
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grancanaria@maximice-events-group.com
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