What makes an automotive event truly successful? As a Spanish DMC with a dedicated Automotive department, we had the pleasure of joining the Eventoplus Podcast to explore this very question.
Representing us was Melanie Grbac, our Senior Automotive Project Manager, who shared her insights from years of experience working with top-tier automotive brands. From the complexity of back-to-back formats to the importance of multi-agency collaboration, Melanie dives into the unique challenges and opportunities that define this high-demand sector.
In Part 1 of the podcast, you’ll discover:
- Why automotive events require some of the highest levels of logistics and confidentiality.
- How test drives, technical workshops, and real-time car handling shape the attendee experience.
- The critical role of coordination between agencies, from PR to car cleaning and guest management.
Stay tuned for Part 2. If you’re looking for a DMC partner who understands the industry’s unique demands and can deliver seamless experiences, let’s talk!
