After meeting with professionals from 18 different countries, one thing has stood out this IMEX Frankfurt 2025: the MICE market is expanding. New regions, new voices, all looking to Spain for fresh destinations and experiences.

We had the opportunity to take the stage at our Open Presentation and share how maximice, the largest owner-managed DMC in Spain with 10 local offices, is ready to welcome this new wave of global demand.

It was also a pleasure to reconnect with industry peers at IMEX and discuss exciting projects, some of which we’ll be unveiling soon.

Because we take local know-how very seriously, no matter where we are… We even enjoyed dinner at a hidden Japanese spot in which is one of those unique spots only locals know about. Now it can be yours too. You’re welcome!