WE ARE LOCAL HERE MAXIMICE .

ABOUT US
WHY MAXIMICE

With 10 local offices maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.

Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive.

All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.

TWO SPECIALIZED
BUSINESS UNITS

MICE

MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.
call our MICE unit

AUTOMOTIVE

Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.
call our AUTOMOTIVE unit
THE
TEAM
Antonia Riera
Antonia Riera

Head of MICE

Liliam Vich
Liliam Vich

Senior Project Manager MICE
Area Manager Mainland Spain

Kathi Allmendinger
Kathi Allmendinger

Senior Project Manager MICE
Area Manager Balearic & Canary Islands

Úrsula Medem

Senior Project Manager MICE
Area Manager Central South-Spain

Lena Schwarz
Lena Schwarz

Project Manager MICE

Salome Ayuso
Salomé Ayuso

Senior Project Manager MICE
Branch Manager Costa del Sol

Emilio Rubio
Emilio Rubio

Project Manager MICE

Pam Op den Brouw
Pam Op den Brouw

Senior Project Manager MICE
Area Manager Barcelona-Cataluña

María A. Mascaró
María A. Mascaró

Project Manager MICE

Elena Baynova
Elena Baynova

Project Manager MICE
Branch Manager Ibiza

Sonja Gassmann
Sonja Gassmann

Assistant to Management

Albert Julve Brañas
Albert Julve Brañas

Head of Controlling

Alicia Zubko
Alicia Zubko

Project Manager MICE

Melanie Grbac
Melanie Grbac

Senior Project Manager Automotive

Hanna Hagemann
Hanna Hagemann

Head of Automotive

Clara Cortina Jorge
Clara Cortina Jorge

Senior Project Manager Mice

Saskia de Vries
Saskia de Vries

Consulting Partner

Virginia Dols
Virginia Dols

Administration

Julien is cool
Julien Harksen

Graphics & Web Design

Virginia Cáceres
Virginia Cáceres

InSuite Partner
Branch Manager Tenerife

Mauricio Alemán
Mauricio Alemán

InSuite Partner
Branch Manager Gran Canaria

Joan Massanet
Joan Massanet

ICT Manager

Iñigo García-Valenzuela
Iñigo García-Valenzuela

goBasquing Partner
Branch Manager Bilbao

Anna Babayan
Anna Babayan

Marketing & Sales Manager

THE
MANAGEMENT

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 – since then he calls the island his home. Markus is the thinker and driving force behind Maximice.

With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.

Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.

Markus Müller
Markus Müller

Managing Partner

Juan Miguel Caldentey
Juan Miguel Caldentey

Managing Partner

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice. 

Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.

In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.

"GERMAN ENGINEERING WITH SPANISH PASSION"

CHECK OUT OUR
LOCAL OFFICES
Marbella

OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Ricardo Soriano 72, B - 1º
29601 Marbella

CONTACT US
+34 952 00 80 28
hola@maximice-events-group.com

Sevilla

OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Estrasburgo 2
41012 Sevilla

CONTACT US
+34 955 02 21 82

hola@maximice-events-group.com

Valencia

OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Profesor Beltrán Báguena 4
46009 Valencia

CONTACT US
+34 963 92 60 88

hola@maximice-events-group.com

Barcelona
OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Aragón n112
Entresuelo 4º, 08015, Barcelona

CONTACT US
+34 935 19 70 88
hola@maximice-events-group.com
Mallorca

OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Calle Gremi d’Hortelans, 11
07009 Palma de Mallorca

CONTACT US
+34 971 40 51 68

hola@maximice-events-group.com

Ibiza

OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Avda. Sta. Eulalia 17, D - Ofi. 13
07800 Ibiza

CONTACT US
+34 971 07 26 54

hola@maximice-events-group.com

Madrid

OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US 
Calle Velázquez 157, 1º - Ofi. C5
28002 Madrid

CONTACT US
+34 910 10 12 68
hola@maximice-events-group.com

Bilbao

OFFICE HOURS
Monday to Friday
09:00 - 17:30

FIND US
Ibaigane 15, 4ª
48930 Getxo

CONTACT US
+34 971 40 51 68

hola@maximice-events-group.com

Tenerife

FIND US
Calle Levante 18 - Urb. Cho 2
38632 Arona - Tenerife

CONTACT US
+34 618 22 69 32

hola@maximice-events-group.com

Gran Canaria

FIND US
Calle Luis Doreste Silva 20 bajo
35004 Las Palmas de Gran Canaria

CONTACT US
+34 618 22 93 27

hola@maximice-events-group.com

DMC MALLORCA
DMC VALENCIA
DMC ALICANTE
DMC IBIZA
DMC MADRID
DMC MARBELLA
DMC MALAGA
DMC SEVILLA
DMC BARCELONA
DMC BILBAO
DMC GRAN CANARIA
DMC TENERIFE
OUR
MEMBERSHIPS
DMC associations logos
LATEST
NEWS
VIEW SOME OF OUR
WORK CASES
MINI COOPER
Mallorca
80
CAR LAUNCH
KATUSHA ALPECIN
Alicante
180
TEAM PRESENTATION
FORD
Valencia
65
AWARD CEREMONY
CONVERSE
Ibiza
200
PRODUCT PRESENTATION
ALÖ - QUICKE
Malaga
310
PRODUCT LAUNCH
REAL ESTATE
Mallorca
800
MOTIVATIONAL MEETING
INSURANCE
Mallorca
65
INCENTIVE
AMIGONIANA
Madrid
300
CONGRESS
A SMALL SELECTION OF OUR CLIENTS
WE APPRECIATE YOUR TRUST
42 Incentive
Absolut Corporate Events
Abbott Medical Optics
Actelion
Adidas
Add On Communication
AIE of Sweden
American Express
AIDA Cruises
Allianz
AMAG
Apetito
Aston Martin
Audi
AOM Gmbh
Art Of Travel
Avantgarde
AXA
BCD meetings & events
Becker & Edberg
Bentley
Black Tomatoe
Blackbridge
Blond Eventmarketing
Business Service Club
Brand.Live
Umweltbundesamt.at
BMW
Böhringer Ingelheim
Bosch
C3 Marketing
Canon
Carlson Wagonlit
CEO werkzeugkongress
Celgene
Cisco Systems
Commerzbank
Continental
Converse
Cuecom Gmbh
Cum Laude Events
Dapp Ag
Das Schwarze Schaf
De Buck Agency
Die Favoriten
DO IT! Gmbh
Danone
Deloitte
Deutsche Bank
Docuworld
Dupont
Ekso Bionics
ERGO Versicherung
Ernst & Young
Euler Hermes
Exxon Mobil
Estravel
Fame Travel
Ferrari
Fiat
Fidelis Care
Ford
Fundacion Amigo
GPM Live Marketing
GRASS ROOTS
Grand Travel Group
Generali
GLS Logistics
Google Inc.
Hagebau
Hapag Lloyd
Henkel
Horvart & Partner
Hirschfeld Touristik
HRG Worldwide
Image Events
IMAGINATION
insglück
Isotec
jaeger + haeckerhase
Jochen Schweizer
Jeep
Junkers
Kimberly Clark
Konica Minolta
KPP Event
KTS Events
Lieblingsagentur
Lime Blue Events
Lufthansa City Center
L´Oréal
LG Electronics
Lipton Ice Tea
Lotto Soudal
LVM Versicherung
Mazda
McDonald´s
McLaren
Media Markt
Mercedes Benz
Marbet
Midnight Coffee
Mindact Event
Mondial
Movendi
Michelin
MINI
Nextevolution
Noble Events
Norsktur
Napp Pharma
Neo Ogilvy
Nestle
Novartis
Occasion
Opel
Opelbank
Peugeot
Pfizer
Postbank
Pin Point Events
Pure Perfection
quick-mix
Rese Experten
Resevaruhuset Ab
Roth & Lorenz
Realize
Radio Italia
Renault
Rossmann
RTL
Service Factory
Saturn
Schweppes
Sennheiser
Sharp
Siemens
Skoda
Smart
Spardabank
Sparkasse
Stihl
S.Fastighetsförmedling
S-Squared
Targobank
Tchibo
Team Katusha Alpecin
Telekom
Tom Tom
Toshiba
Tripadvisor
Trust International
Team Nice
Team Seefried
ten & one
The Key Agency
Tonic
Top Banana Venues
Travel Options
Unilever
UPS
Uniglobe Robins Travel
Upstairs
Vaillant
Vodafone
Volvo
Verschoor Reizen
VOK DAMS
Vorwerk
Vredestein
Weco Travel
White Label Events
XING
Zürich
Zibrant Live
GET IN TOUCH
CONTACT US
OFFICE
BILBAO
OFFICE
IBIZA
OFFICE
VALENCIA
OFFICE
MARBELLA
OFFICE
SEVILLA
OFFICE
BARCELONA
OFFICE
MADRID
OFFICE
TENERIFE
OFFICE
GRAN CANARIA
OFFICE
MALLORCA

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