Our CEO’s Juan Miguel Caldentey and Markus Müller joined forces with our representative in Scandinavia, Valeska Nawatzki from Max Tourism, and visited Stockholm and Oslo last week for a wonderful sales trip. They met with renowned agencies to both build relationships with new clients and deepen existing collaborations.

Right from the start, they felt very welcome in the far north and the positive energy of the people inspired the whole trip! This experience brought back memories of the early days of maximice in 2008, when Juan Miguel and Markus often traveled together to acquire their first customers. It was a refreshing return to the synergy of ‘German Engineering with Spanish Passion‘ that has made the foundation of our company so strong!

This trip strategically took place at a perfect moment, as we witnessed significant mergers and restructuring in the event industry in both countries. The timing allowed us to gain first-hand insights into these changes and strengthen our collaboration in this dynamic landscape. Additionally, with new flight routes to Valencia in 2025, access to Spain is becoming even more convenient for our Scandinavian partners, reinforcing our commitment to fostering stronger connections.

To sum up, the keywords would be: modern, collaborative, dynamic, inspiring, exceptional, promoting creativity and efficiency, valuing employees. It was inspiring to see how these agencies have adapted to new ways of working, underlining the importance of innovation in our own operations.

With all that we have learned, we are now even more ready to welcome our clients and colleagues back home to Spain. We are looking forward to the upcoming great projects from our Scandinavian customers, which is a very exciting and dear market for us, and we are more motivated than ever to strengthen our presence and partnerships in the region.

Once again, a big thank you to everyone for the warm welcome and taking the time to meet us. We look forward to seeing you all again soon!