The 10 best MICE destinations in Spain


Spain, with its rich culture and exquisite gastronomy, coupled with a robust infrastructure and international connections, has consistently proven to be one of the world’s top MICE destinations, year after year. BSpain, with its rich culture and exquisite gastronomy, coupled with a robust infrastructure and international connections, has consistently proven to be one of the world’s top MICE destinations, year after year.

However, the question remains: which are the destinations that are best suited for hosting your next meeting, incentive, or congress? We have curated a list of the top 10 MICE destinations in Spain, each with its own distinct charm and allure, yet they all have something in common: they will make for an unforgettable experience.


Malaga captivates not only with its extraordinary culinary delights, idyllic climate, and endless stretches of pristine beaches, but also with its profound cultural legacy. As one of the most ancient cities in existence, Malaga exudes an air of timeless grandeur.

The cuisine of this enchanting destination is a true reflection of the Mediterranean spirit – light, wholesome, and utterly delightful. Particularly noteworthy are the tantalizing seafood dishes that effortlessly win over discerning palates.

With its well-connected international airport and revamped harbor, this cosmopolitan haven effortlessly bridges the gap between the city and the rest of the world.


From April to October, Ibiza reigns as the epitome of luxury and extravagance, captivating the world as the ultimate party destination. However, beyond these vibrant months, Ibiza unveils its hidden treasures, revealing idyllic villages, secluded bays, and a rich tapestry of traditional gastronomy.

Embracing the spirit of adventure, Ibiza offers a plethora of activities that cater to every taste. Whether it be engaging in thrilling games, indulging in sports, or embarking on daring adventures, this island ensures an abundance of variety and outdoor possibilities.

Ibiza has also embraced the latest infrastructure with plenty of avant-garde hotels and exceptional venues, all meticulously designed to meet the discerning demands of any kind of event.


Thanks to its rich history, the city boasts monuments from various time periods, and the architectural influences of the Moors can still be observed in the old town, even after the Christians conquered it in the 13th century.

Despite not being located on the coast, Sevilla is greatly influenced by the presence of the Guadalquivir River. This gives rise to a streetscape adorned with date palms, subtropical plants, and tropical flowers, creating a vibrant atmosphere, even during the dry and sunny period from April to October.

There are few better ways to conclude a day of events than to embark on a tapas-hopping adventure with friends and colleagues, exploring different bars and indulging in the local drinks and specialties.


It comes as no surprise that Barcelona, the capital of Catalonia, is one of the most popular destinations in Europe. The city’s vibrant atmosphere and rich cultural heritage make it a haven for art enthusiasts and culture lovers alike.

A big part of the allure of Barcelona can be attributed to its diverse cityscape and the presence of four kilometers of sandy beaches. Coupled with the pleasant Mediterranean climate, it is no wonder that countless individuals consider it their favorite city.

Furthermore, as a cosmopolitan hub, Barcelona boasts a wide array of top-notch hotels and restaurants. With its excellent connectivity to major international airports and its captivating and versatile ambiance, it is the perfect venue for events of any magnitude.


Recently awarded with the distinction of “Green European Capital 2024”, Valencia boasts a Mediterranean location and a diverse metropolis that caters to both thrill-seekers and those seeking serenity, thus serving as an ideal backdrop for any event.

The renowned “City of Arts and Sciences” can accommodate over 8000 attendees and is also home to Europe’s largest aquarium, an opera house, and a music palace within a futuristic complex.

 Additionally, Valencia is famous for its iconic Spanish dish, “Paella,” and the region is dotted with exceptional restaurants that serve authentic Spanish delicacies.


Mallorca, with its breathtaking natural beauty, pristine waters, and pleasant subtropical climate, boasts an impressive array of activities and ensures reliable planning for MICE travel.

Serving as the cultural hub of the Mediterranean region, Palma, located a mere 8 km from the airport, offers connectivity to major European cities. Moreover, it possesses excellent infrastructure that connects charming villages, picturesque sandy beaches, and secluded “calas” along Mallorca’s coastline.

All in all, Mallorca stands as a privileged island, blessed with diverse natural wonders, while its well-connected airport and vibrant city of Palma make it one of the top favourite destinations in Spain.


Madrid boasts an array of the most extraordinary and significant museums on a global scale: The Prado, Reina Sofia, and Thyssen-Bornemisza. Furthermore, it is home to two of the most triumphant football clubs in the world: Atletico Madrid and, of course, Real Madrid.

Nevertheless, the true essence of its vitality thrives within the labyrinthine shopping streets and bustling squares. Here, delectable dishes from every corner of Spain are meticulously crafted with a refined and expert touch. From tantalizing tapas to the hearty “Cocido Madrileño” stew and the iconic Paella, the city’s top-notch restaurants will undoubtedly leave an indelible mark on your palate.

But that’s not all; Madrid’s extensive selection of luxurious hotels, impeccable service providers, and remarkable venues make it an unparalleled destination for hosting major events and momentous occasions.


Tenerife‘s natural beauty is truly awe-inspiring and can be appreciated in all its diverse forms. Whether you desire to ascend the third-largest volcano in the world, Pico del Teide, and witness a breathtaking sunrise, or embark on a thrilling whale-watching adventure along the southwest coast of the island, Tenerife caters to any desire.

For many years, Tenerife has remained a highly sought-after destination, boasting a robust economy and well-developed infrastructure. The presence of two airports ensures convenient connections to Europe, while numerous ferries facilitate travel between the Canary Islands.

Furthermore, Tenerife’s culinary scene is renowned for its exceptional restaurants, which add the perfect finishing touch to the overall experience. With their professionalism and impeccable organization, they provide an ideal setting for any type of event.


Those who associate the illustrious Guggenheim Museum solely with Bilbao will be astounded by the enchanting experience that awaits them. This vibrant city, adorned with innovation and a kaleidoscope of colors, stands as one of Spain’s most captivating gems.

Immersed in a plethora of lush parks, verdant landscapes, and a captivating waterfront promenade, Bilbao exudes an atmosphere brimming with life and vitality. Yet, it is the warm-hearted, hospitable locals who truly elevate this city to a realm of unparalleled splendor, transforming it into an idyllic haven.

Renowned across the globe, Basque cuisine reigns supreme, and Bilbao sets the bar exceptionally high with its cadre of visionary young culinary prodigies. Beyond the realm of culinary excellence, the Basque Country thrives in fishing, cattle farming, and vegetable cultivation, further enriching the region’s agricultural tapestry.


The petite coastal town of Marbella presents a breathtaking setting as a MICE destination, boasting a lavish marina, exquisite beaches, and opulent accommodations along the Mediterranean shoreline. The elongated beach promenade and the narrow old town streets with vibrant, flower-adorned houses captivate every adventurer with their unmistakable allure.

The great offer of 5-star hotels, exceptional international eateries, and alluring beach clubs cater to the desires of even the most discerning of guests. Marbella’s exclusive nightclubs come alive after midnight, offering top-notch and captivating entertainment. Furthermore, a plethora of leisure activities await, ensuring that sports enthusiasts, golf lovers and mountain explorers will revel in an extraordinary experience.

Thanks to its advantageous accessibility, modern infrastructure, unparalleled quality, year-round pleasant climate, and extensive array of leisure pursuits, Marbella is highly recommended for those with refined tastes.

Interested in visiting some of these cities? With 10 local offices across the country, maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients. If you want to receive more information about your next event in Spain, do not hesitate to contact us.