Organizing a premium automotive event involves much more than just selecting beautiful roads. It is a complex choreography of logistics, technical precision, and storytelling.

At maximice events group, we have our own dedicated Automotive Department who understands that when a brand hands us the keys to their latest model, they are handing us their reputation. We don’t just plan events; we engineer experiences that translate a vehicle’s DNA into a memorable journey.

A dedicated team shaping unique automotive experiences

Our automotive team is made up of specialists with years of experience designing, coordinating and executing high‑performance events for leading global manufacturers. Combining technical expertise with creative vision, they understand both the engineering behind each vehicle and the strategic goals of each brand. Their close collaboration with local authorities, circuits, hotels, and specialized suppliers allows them to anticipate challenges, streamline logistics and deliver seamless experiences on and off the road.

Our specialized automotive expertise includes:

• Car & Motorbike Launches: Creating the perfect first impression for the global media.
• Driving Experiences: Curating routes that highlight performance and handling.
• Press & Influencer Events: Crafting “Instagrammable” moments backed by professional logistics.
• Dealer & Fleet Events: Aligning sales strategy with hands-on experience.
• Training & TTT (Train the Trainer): Ensuring every brand ambassador knows the product inside out.

Why is Spain the Ultimate Automotive Playground?

There is a reason why the world’s leading manufacturers consistently choose Spain for their international launches. It offers a “perfect storm” of conditions:

• Diverse Topography: From the winding mountain passes of Mallorca to the desert landscapes of Almería and the modern urban vibes of Madrid or Barcelona.
• Optimal Climate: Over 300 days of sunshine a year ensure reliable filming schedules and safe driving conditions year-round.
• World-Class Infrastructure: An exceptional network of well-maintained roads and specialized racing circuits.
• Hospitality Excellence: A hotel infrastructure specifically designed to handle large-scale technical groups and high-security vehicle storage.

As a leading DMC, we manage every technical and creative detail to ensure a seamless experience for international brands and agencies. From secret vehicle storage to local permit navigation, we have it covered.

We also hold a TISAX assessment status level 3, ensuring a high level of information security throughout every automotive project we manage. From handling sensitive vehicle data and prototype logistics to protecting media schedules and guest information, our internal processes follow the standards established by the automotive industry.

Ready to shift your next event into high gear?