Last week, maximice events group travelled north for a Scandinavian Roadshow organised by Max Tourism, with stops in Stockholm and Oslo. The goal: to strengthen relationships with our valued partners, reconnect with the market, and showcase the strength and creativity of Spain as a leading MICE destination.
We kicked things off in Stockholm, and even managed to bring a bit of Spanish sunshine with us!
The Max Morning event included a delicious breakfast with all invited, followed by a storytelling session where every participant got to share their story, services and approach. As a local DMC with 10 offices across Spain, it is always a pleasure to demonstrate how our local expertise can support Scandinavian agencies in designing memorable and seamless events for their clients.
The following day, we brought the Roadshow to Oslo, where we wrapped up the tour with a morning full of enriching discussions, project updates and new ideas for future collaboration. A perfect mix of new and also familiar faces!
Sharing a lovely breakfast and following conversations together reminded us of something essential: meeting face‑to‑face simply cannot be replaced by a video call.
We returned to Spain with:
- Stronger relationships
- A clearer understanding of market needs
- Valuable insights for upcoming projects
- And a renewed motivation to keep building our presence in Scandinavia
Once again, thank you Valeska for coordinating everything so smoothly and for being such a key partner in the region.
Scandinavian Roadshow once again confirmed the strong interest in Spain as a MICE destination and the trust placed in maximice events group as your local DMC partner. We look forward to continuing to grow together and to bringing even more inspiration, creativity and local expertise to future projects.
Let’s do Spain together!
