When people think about automotive events, they often picture stunning roads, exceptional vehicles and breathtaking destinations. But behind every successful program there is a highly specialized team ensuring that every detail runs flawlessly.
At maximice events group, we have a dedicated Automotive Department led by three experienced event specialists who manage complex programs for international automotive brands and agencies across Spain.
From a one-day media launch to a multi-week back-to-back test drive program, our team understands the unique requirements of the automotive sector and the precision needed to deliver a seamless experience.
Press events
Press launches are designed to help journalists and content creators experience a vehicle in the best possible conditions.
Behind the scenes, this involves:
✔ Route scouting and testing
✔ Roadbook design
✔ Vehicle logistics and fleet coordination
✔ Media management
✔ Venue selection and operations
Every element must work perfectly to support media coverage and create memorable driving experiences.
Back-to-back programs
One of the most demanding formats in the automotive events industry, back-to-back events bring consecutive groups of media, dealers or stakeholders through the same programme over several weeks or months.
Success depends on meticulous planning, operational consistency and rapid problem solving, ensuring every participant receives the same high-quality experience.
Dealer & training events
Automotive events are also powerful tools for education and engagement. From product training sessions to dealer conferences, these programmes help brands communicate key messages while creating valuable networking opportunities.
These are just a few examples of the many automotive event formats that brands use to connect with media, dealers, partners and customers. With a dedicated Automotive Department, maximice events group supports every stage of the process, from strategic planning and logistics to on-site operations and participant experience.
